Though there are tons of valuable content are freely available online but instead, a number of websites protect their premium content and release it after a significant subscription or purchase.
A lot of business owners protect their content in order to generate leads and to acquire potential customers. If you’re already using the MemberPress plugin to manage your subscribers and members then protecting content will be much easier for you.
But do you know why should you protect your content and how to do that?
Let’s dive in
Why should you protect your content?
Protecting content and giving access to the users in exchange for small fees is a great business model and a passive income source too.
Every website owner publishes free-content to gain exposure and attract readers. By continuously publishing free content you can build a great reader base who really loves and is habitual to read your content.
You can leverage benefits from your reader base by offering them premium content in a form of eBooks, webinars, pdf guides, printables or checklists, etc.
Though your reader knows the value of your content they will be likely to incline towards buying your premium offerings too.
With the MemberPress plugin creating content protection rules is much easier. You can restrict certain pages, posts, categories, or your entire website. You can also give access to some members to certain areas of your website and restrict others, with MemberPress you can also release your content datewise, membership-wise.
With MemberPress you can give access to your members according to:
- Pages & Posts: By enabling this rule you can reserve certain pages or posts for your members and give access to them only.
- Entire Website: This rule will protect your entire website from accessing it for all visitors except those who opt for your membership set to this rule.
- Custom URL: Sometimes you create a landing page as a gateway of your content or subdomain area where you put your exclusive content then you can put its URL here to create URL specific protection rule.
- Category: With MemberPress you can protect an entire category from all users and give access to your members only.
Now you’ve got to know how beneficial protecting content could be for your business. Let me show you how you can use MemberPress to create content protection rules inside your WordPress dashboard.
Creating Content Protection Rules using MemberPress
Creating rules for protecting content and restricting unauthorized users is pretty easy. For this head over to the MemberPress from the left panel of your WordPress dashboard.
- Now click on MemberPress> Rules > Add New to add a new content protection rule.
- Next, in the Content & Access section, you can choose to protect the content of posts, pages, or categories or you can also use a custom URL to protect a specific area of your website.
3. Now under the Access Conditions section, you can select the Membership level that should have permission to access the content.
4. Now scroll down to the Drip /Expiration section to set dripping and expiration triggers.
So from the above example, you’re giving access to the “Platinum Category” to your members after one day of their Platinum Membership purchase.
Now you can control what visitors without membership subscriptions will see if they attempt to view the restricted content. MemberPress by default will show an “Unauthorized Access” message but you can always customize it and redirect them to any custom page you create.
I hope you’ve learned to create content protection rules using MemberPress.
Conclusion
Protecting premium content, guides, ebooks is important to run your business and earn money but you always have to publish free content also to attract more and more readers. Eventually, when they begin trusting you and realize the value of your content they will surely opt for any membership you offer.
This way you give them access to your exclusive content which is only available to them for a certain fee.
This is a great business especially when you’re delivering content in digital formats such as ebooks, printables, webinars, and courses.
I hope this tutorial helped you in learning the importance of protecting content and how to give access to such content.