Do you have any upcoming surveys with an endless list of questions? Is your survey or site facing form abandonment likely because the questions are too many?
If you are facing any of these situations, you can attest that it is a real thorn in the flesh.
The good news?
The conversational forms are here for your rescue.
Conversation forms for WordPress are designed in a way to trick the users into completing the form unknowingly. It sounds problem-solving, right?
Even better, here is an in-depth discussion of the conversational forms about how to create, and where to apply them.
What are Conversational forms?
Neuroscientist suggests that what makes most people leave a task underway is fear or when dealing with a massive workload at go. That has been attributed to the form abandonment also.
Actually, most feedbacks from the forms users insinuate that after skimming over the form, which has a lengthy list of questions, there are likely to abandon it.
What was the purpose of the above discussion? That is because it highlights some fundamental problems that the conversational forms solve.
The conversational forms is a type of forms designed to make the online forms more interactive and takes an approach of asking one question at a time, while filling out such forms, users find that they are chatting with someone, hence the forms can yield a good conversion rate.
An example of Conversational forms by WPForms–
Also, You can expect to have more leads generated through such conversation forms.
The conversational form is a great addon by WPForms which gives an interactive form layout design and delivers a human-like interface.
In fact, it acts as if the user is chatting with the server, which is giving the replies.
For instance, unlike other form types, the conversational forms do not present all the form questions at once.
Instead, they present the next question after the previous question is answered, which is more similar to the face-to-face conversation.
The cool part?
Conversation forms for WordPress are less overwhelming and more fun and you can also collect more personal information from your customers to offer them better services.
Differences between Conversational and static forms
As its name suggests, static forms have a fixed structure. That is, they are rendered once, hence hindering the human interaction interface.
Now to the main business “how the questions are presented in both form types”.
The conversational forms by WPForms question presentation are dynamic, that is, rather than asking all the questions at once, they will present a question at a time, giving a face-to-face conversation approach.
In contrast, static forms do not support dynamic question presentation. Consequently, the presentation of the question is static. That is, all the questions are presented at once.
The approach used in the forms-
Conversational forms use a face-to-face approach. Thus, making them dynamic, which increases the conversational rates and form completion.
On the other hand, static forms have a causal approach. This mostly discourages the form users and reduces the level of engagement to the site. In fact, some argue that it presents an exam-like feeling.
Lastly, while using the conversational forms, the user will see only one question at a time. Though for the static forms, the user can access all the questions and choose to start with any.
Advantages of conversational forms
Below are some of the advantages of using conversational forms to trick the users into filling the form;
1. Increased attention
Do you remember how the questions are presented in the conversation forms?
Due to this dynamic way of question presentations, they work well in increasing the user’s attention when giving the answers.
View it this way; the questions are presented one at a go. Resultantly, the user will have only one question to answer before the next question.
That is unlike the static forms where the user can view all the questions.
2. Creates trust
Static or traditional forms focus on maintaining the preciseness of the information. Consequently, they are likely to give low priority to the use of graciousness.
However, due to the way the questions are presented in conversational forms, they give a more intimate feel to the users.
Actually, due to the dynamic responses, you can enhance the forms by using gracious words, which increases the trust of the forms of users.
As a result of the intimate feel of the user, they are likely to fill up the forms. Thus it is suitable for the collection of sensitive data.
3. Conversational forms are engaging
Honestly, the conversation forms can be liked to when chatting with someone.
As a result, they improve user engagement and the user feels that they’ve got someone eagerly waiting for their feedback.
4. No need for separate spam prevention measures
Do you enjoy filling the CAPTCHA when assessing a site? For me, I once left a site just because their captcha was obscure and worse, I had to repeat severally.
Honestly, that is not a different case for most other peoples.
What do I mean?
As much as captcha filling is essential for security, the experience is not pleasant at all.
Using a conversational form disqualifies the need for CAPTCHA filling. Due to its dynamic nature, it does not require extra spam prevention techniques.
Generally, the conversational forms focus on increasing the conversational rates. That is by keeping the users engaged and giving them a face-to-face like interaction. Consequently, decreasing the form filling abandonment rates.
Demerits of conversational forms
1. They aren’t human
Let’s be honest, as much as the conversational forms give a human feel, they aren’t human at all. They are predefined to give specific answers to expected questions.
If the conversation takes a different turn rather than the one the system is prepared for, the user will not get the right answer.
2. One question at a go
Some people would prefer to view all the questions before starting to fill the form. Worse, some people hate the feeling of being left in suspense of what’s the next question.
How to create a conversational form
In the past, the creation of conversational was challenging.
Luckily, due to the support of the WPForms extensions, creating the conversational forms has been made easier.
The good news?
With a WordPress WPForms plugin, you can create a conversational form easily and without coding.
First, install the WPForms plugin, and follow the given instructions to activate.
Now that it is activated, go to WPForms support, then to Settings, and verify the license key.
Lastly, go to the WPForms addons page in WPForms, and install the conversational forms. That’s it, you have created a responsive conversational form.
Through the dashboard, you can customize your conversational forms with different colors, messages, and logo, etc.
Where can conversational forms be used?
Conversational forms are mostly used for lead forms. That is because the lead forms capture very personal information from their potential customers.
- Survey forms– conversational forms are much preferred for survey forms due to the high number of questions expected.
- Contact forms– this is the common type of lead forms. Conversational forms have increased levels of trust; hence the user can readily disclose the correct contacts.
- Job application– still, job application forms require very sensitive data. Consequently, the use of conversational forms helps in increasing the trust of the user for more honest responses.
- User registration– due to the vastly improved conversational rates, you will not regret using the conversational forms for registration.
- Event planning– if you are an event planner, then you value in-depth details. Consequently, likely to ask personal and many questions. However, with the conversational forms, you will get your way out before even the client realizes.
Conclusion- Conversational forms
Conversational forms by WPForms are the best alternative of Typeforms just because you can have almost similar features for less price.
WPForms form has rescued the businesses from facing the form abandonments and helping them generate more leads.
They work by providing a human-like interaction where the questions are presented in steps. So, what are you waiting for, sign up for the WPForms here and start generating more leads and improve your conversion rate.