Do you know it is easier to rank on Pinterest than on Google by improving your Pinterest SEO level?
Let me tell you this post is a part of my Pinterest lessons series. I have designed this series to help Pinterest users to learn more about Pinterest and Pinterest SEO for business marketing.
In this post, I’m gonna show you how BFP theory works behind getting high visibility of your pins on Pinterest.
What you will get in this Pinterest SEO post
- BFP theory introduction.
- How to apply the BFP theory to maximize your Pinterest Reach?
- My own pins examples with real Proof.
- How is Pinterest SEO different from Google SEO?
- How to get the higher rank of your pins?
So let’s get into it,
BFP THEORY | Involvement in Pinterest SEO
Before I hand over you this Cooked dish of BFP theory, let me tell you in advance that whatever I suggest later in this post is surely actionable but you can not do all those things in a day and you should not be.
Because Pinterest Loves Consistency.
Let’s start it
What BFP theory is?
- BFP simply means Boards, Followers and Pins.
It depends on BFP theory that whether your pin would get higher ranks on Pinterest or not.
BFP theory works behind the number of Boards, pins and followers of your Pinterest profile. The more boards, pins and followers you have the more you gain reach on Pinterest.
However, a study conducted byMentioned that Top Pinterest profile with 10m+ profile views has the following number of boards, pins and followers.
Do you know what is BFP theory is when it comes to Pinterest SEO? learn more how BFP theory have a great impact on your Pinterest GameClick To Tweet
Boards– 40-300+ boards
Followers– As this is already cleared by Pinterest itself that your reach Pinterest does not correlate with the number of followers. So you should not care too much about the number of followers. The more you being active on the platform the more followers you will gain.
Pins– 21k – 170k pins
For a beginner or a 2-4 month old Pinterest account, these numbers could be overwhelming. But don’t worry my post is to resolve your problems.
How you will get these numbers
Increase the number of boards– Don’t try to create the boards that are irrelevant to your niche. Try to split your board category into subcategories.
like If you are having a topic “Travel destinations” to create a board for.
Then I suggest you create some more related boards that specify your topic more briefly.
To make it handy, head over to the Pinterest search bar and type “travel” and Pinterest will suggest you some more long tail keywords for travel. So according to these suggestions you can create more boards.
By doing so, you are giving Pinterest a clear signal that your profile is super relevant to the keyword “Travel” and simultaneously you are increasing the number of boards too.
Increase the number of Pins- You should fill your personal boards with your pins more often because your pins in group board does not counted as yours.
Pinning in group boards can give your pins extra reach that can bring you more followers.
But Do you know how your pin will be distributed on Pinterest?
Let me tell you, it depends upon the engagement of your followers.
So to feed and engage your followers you should consider pinning mostly on personal boards.
If you want your pins to get the huge exposure you should pin your pins exactly when your followers are on the platform.
But how you will find out the right time?
Your pins are rolling up on Pinterest and it can be seen worldwide so the possibilities are that you can’t manage to be on the platform when you are sleeping and your audience is alive on other corners of the world.
So to make it easy you should hand over your pinning task to Tailwind (An Approved Pinterest Scheduler).
With the help of Tailwind’s smart schedule feature, you can auto-schedule your pins for the right time when your audience is ready to repin your pins.
Increase the number of followers Here I just want to break the traditional mass follow-unfollow rule in order to get more followers.
Actually, following 100-200 people daily does not really work, Yes I admit that this method could bring you new followers, but having those followers can be the disadvantage for your overall profile.
As in this way you might not get targeted followers that actually interested in your niche and content, so you may lose that engagement rate that Pinterest actually wants.
Instead, if you pin on a regular basis and relevant content then within a week or less you will begin to notice that Pinterest is sending you new followers every day.
How Pinterest SEO is different from Google SEO
A number of bloggers say that Pinterest is a dumb Google.
Somewhat it is correct to some extent, You can easily rank your Pins on Pinterest in less time than to rank your blog post on Google.
Google SEO- To rank on Google your post should be more than 2k words with targeted keywords along with some backlinks and social shares, the more you have these the higher rank your posts will get.
Pinterest SEO- But on Pinterest, you can get a higher rank only from some initial traction.
I have personally analyzed this concept of Pinterest for a number of my pins that, if any of your pins can get some initial repins and clicks then Pinterest spread it to more users and if that pin again gets repins and clicks there then Pinterest place that particular pin on top of the search.
Let me show you the real proof of a pin from my 6 books for bloggers and entrepreneurs Post.
within a few days, I have found this pin on the Pinterest top search for a keyword “books for bloggers”
Let me show you it was not a coincidence, look at another pin from Affiliate marketing with Clickbank post
How You Can Get Higher Rank of Your Pins on Pinterest
As I have mentioned that if your pin started getting initial engagement like clicks, repins. Then Pinterest will spread it more and more.
But the question is how you will get that initial engagement?
Do you know that initial engagement depends upon your followers? Pinterest shows up your pins first to your followers if your followers started repining and clicking on those pins. Then those pins will get rolling on to other users.
it’s especially important that your followers are engaged with your pins. Pinterest recently updated their Best Practices Guide to say:
We distribute your content to your followers first to figure out what’s resonating. From there, we distribute your best-performing Pins to other people who are looking for ideas like yours.
That engagement gives Pinterest a clear signal that the pin is relevant and linked to some quality content. Hence your pin will be distributed to more and more users.
Thus on the way, you will get new followers on autopilot.
I want to recall that earlier in this post I have mentioned that I disfavour the mass follow technique to gain followers. Because they would not be the targeted audience to consume your content.
Thus if your followers are not repining your pin and not clicking then your pin won’t get more reach and it also hurts your overall profile rating in Pinterest eyes.How Pinterest SEO is different from Google SEO, and what it takes to get higher rank of your pins on PinterestClick To Tweet
- 5 Must Follow Steps to Make Money On Pinterest Without A Blog
- 6 SureFire ways to Double your Affiliate Income and Get more Affiliate Sales
- How I’ve got 74K+ Pinterest views within a month of using Tailwind
There is a lot more in Pinterest SEO topic left untouched in this post. I’ll be guiding you with all those factors in my next Pinterest related posts so try to stay in touch with my blog and if you can, bookmark this page.
Hope you have found BFP theory very much appealing in your Pinterest Marketing as well as I hope you are taking away some great perspective on Google and Pinterest SEO.
Stay tuned for the next upcoming lesson of the series.
Undoubtedly Pinterest SEO is the first step to rock on Pinterest, but there are many factors like your Pin quality, text on your Pins, the design of your pins, the arrangement of boards that works simultaneously.
you see my pins are getting good engagements on Pinterest this is not only because of Pinterest SEO optimization but also various factors like designing pins, text overlay, colours and choosing right keywords etc, appealing individually.
When I have started out with Pinterest I was doing things blindly so the same was the result. One day I came across a course and realize that I must give it a shot. After all my blog is my business and business always demand investment.
Within a few days, of implementing strategies from the course I have begun to notice improvements in traffic and followers.
Let me reveal it to you, I have learned all these Pinterest things from a Pinterest course i.e. Pinterest Traffic Avalanche created by Alex and Lauren, (Pinterest experts getting consistent traffic from Pinterest and 6 figure bloggers from Create and Go).
The course is in video format + Bonus printable, so you will learn Pinterest with live examples.
The course is Full of Jam Packed, you will learn everything from scratch about Pinterest Algorithm, and Pinterest frequently changing Smartfeed algorithm. You will also learn what kind of pins and topics people like the most and what makes any pin to go viral and some secret Pinterest sauce in Ninja lessons for quick success on Pinterest.
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